The year is coming to a close and for many direct response campaigns it may seem that there is nothing more that can be done at this point. The audience has been selected, data pulled, creative written, and mail dropped, and all that is left to do is sit and wait. However, it is not too late to make an impact on year end fundraising. There are still plenty of opportunities to reach your donors, e-mail, digital advertising, telephone, or even a face to face meeting.
Topics: Year End Strategy, Upgrade Strategies, Major Donors, Action Strategies, Ask Strings, Ask Strategies
I've waited 213 days for tonight.
Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Fundraising Strategies, Upgrade Strategies, Major Donors, Ask Strategies
Fundraisers: once you get a donor inside the envelope, how would you rank the importance of these package components:
Topics: mid-level upgrade, Moves Management, Upgrade Strategies, Mail Strategies, Ask Strings, Ask Strategies, Behavioral Science
60% of all fundraising revenue is raised over the next few months. What is your strategy during the 'season of giving' to upgrade donors? If you don't have one, now is the time to create one.
Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Upgrade Strategies, Major Donor Pipeline, Major Donors, Action Strategies
Over the years working with hundreds of organizations, we’ve developed a genuine respect for what makes each organization a bit different in terms of culture and operational approach.
Topics: major donor upgrade, Moves Management, Upgrade Strategies, Major Donor Pipeline, Major Donors, Action Strategies, benchmarks
Metrics!
Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks
KNOW YOUR NUMBERS - HIT YOUR GOALS
Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks
Every Saturday before I head to the grocery store, I write a list of the meals my family will have for the week. This helps me figure out what groceries I need to buy. Planning ahead has its advantages, but it has disadvantages too. If you don’t allow yourself flexibility to adjust the plan once in a while, you can find yourself with some rather disappointing results - and no way in which to change them.
Topics: donor upgrading, Year End Strategy, Fundraising Strategies, Upgrade Strategies, Revenue, Trends, Budgeting, Reactivation, Lapsed, Lapsed Donors
