Tonight President Trump will deliver the State of the Union address.
Topics: Donor Retention, Fundraising Strategies, Trends, growth in giving
Tonight the US President will deliver the State of the Union address.
If you had to stand before an assembly of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?
Here’s my outline (please add your own standing ovations and forced tears when needed:)
The State of the Fundraising Union is
Topics: Donor Retention, Fundraising Strategies, Trends, growth in giving
Did you hear that faint sound? It was Chicken Little breathing a sigh of relief. When Q2 ended, the sky seemed to be falling. Donor retention and revenue were down. Long term impact of tax reform loomed over every fundraiser's halo. Today, Chicken Little and fundraisers across the land are smiling again. The Fundraising Effectiveness Project released a favorable 3rd Quarter Fundraising Report. Can we call it a comeback?
Topics: mid-level upgrade, Major Donor Pipeline, Revenue, Retention, Trends, Fundraising Effectiveness Project, FEP, Major Donors, fundraising revenue trends, growth in giving
Topics: Lifetime Value, Revenue, Trends, benchmarks
Topics: Lifetime Value, New Donor Acquistion, Fundraising Strategies, Revenue, Trends, Budgeting, Action Strategies, Mail Strategies
What's the difference between reporting and analysis? According to Salesforce, reporting is answering the question, "What is happening?" and analysis is answering the question, "Why is it happening?" (You can read more about it in this blog post. ) While this is a good distinction, I don't think most people are much concerned with this nuance. We all try to answer both of these questions when looking at a report. The natural next step, after figuring out what is happening, is to figure out why.
Topics: Trends, Action Strategies, Mail Strategies
How Can You Change “It Depends” To “For Sure”? And the answer is....
Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks
KNOW YOUR NUMBERS - HIT YOUR GOALS
Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks
Tonight the US President will deliver the State of the Union address.
If you had to stand before a constituency of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?
Here’s my outline. (please add your own standing ovations and forced tears when needed.)
Topics: Lifetime Value, Retention, Trends, Action Strategies, benchmarks
Right now, many organizations are pulling together year-end numbers to see if they hit their fundraising goals in December.
Topics: Annual Fund, Year End Strategy, Revenue, Trends