Donor Insight. Fundraising Action.

The Creative Testing Fallacy

Posted by Ben Miller on 12/2017

Roger wrote a piece (The Same Old Santa) on the Agitator about an appeal that has not changed year over year for the last 22 years and was applauding this.  The reason for the praise is that this creative was a masterpiece and did not need to be tinkered with.  He was suggesting that many do not abide by the “If it ain’t broke, don’t fix it” adage, because of their desire to continually make changes.   

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Topics: Revenue, testing

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