On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].
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Topics: New Donor Acquistion, Fundraising Strategies, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies
I was looking over a client’s budget recently, and something struck me as I was reviewing their acquisition numbers. It started with a relatively simple question. Why are you only budgeting to bring in 8,000 new donors?
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Topics: Lifetime Value, New Donor Acquistion, Revenue, Reactivation, Lapsed Donors, Action Strategies, benchmarks
Metrics!
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Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks
KNOW YOUR NUMBERS - HIT YOUR GOALS
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Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks
Every Saturday before I head to the grocery store, I write a list of the meals my family will have for the week. This helps me figure out what groceries I need to buy. Planning ahead has its advantages, but it has disadvantages too. If you don’t allow yourself flexibility to adjust the plan once in a while, you can find yourself with some rather disappointing results - and no way in which to change them.
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Topics: donor upgrading, Year End Strategy, Fundraising Strategies, Upgrade Strategies, Revenue, Trends, Budgeting, Reactivation, Lapsed, Lapsed Donors