Donor Insight. Fundraising Action.

Tonight President Trump will deliver the State of the Union address.

Topics: Donor Retention, Fundraising Strategies, Trends, growth in giving

Tonight the US President will deliver the State of the Union address.

If you had to stand before an assembly of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?

Here’s my outline (please add your own standing ovations and forced tears when needed:)

The State of the Fundraising Union is

Topics: Donor Retention, Fundraising Strategies, Trends, growth in giving

It is that time of year again. There is a lot I look forward to on Thanksgiving, from getting together with family to watching football and eating turkey, but the thing I look forward to most of all is gravy. You may not hold this condiment in as high regard as I do, but that is only because you have never tasted my mom's gravy. 

Topics: Fundraising Strategies, Budgeting, Action Strategies, Mail Strategies

I've waited  213 days for tonight.

Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Fundraising Strategies, Upgrade Strategies, Major Donors, Ask Strategies

On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].

Topics: New Donor Acquistion, Fundraising Strategies, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies

A couple of weeks ago, we talked about Cost and Profit centers.  One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center.  Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.

Topics: Lifetime Value, New Donor Acquistion, Fundraising Strategies, Revenue, Budgeting, Reactivation, Action Strategies, benchmarks, Mail Strategies

Our money is on you. 

Topics: Lifetime Value, New Donor Acquistion, Fundraising Strategies, Revenue, Trends, Budgeting, Action Strategies, Mail Strategies

(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)

Topics: Donor Retention, mid-level upgrade, Fundraising Strategies, Revenue, Retention, Action Strategies, Mail Strategies

Metrics!

Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks