Donor Insight. Fundraising Action.

Whatever challenge you face – managing your task list, exercising 4x / week, or retaining donors – you always have two choices.

Door 1:  Stay the same

Door 2: 

Topics: Donor Retention, mid-level upgrade, Predictive Analyics, DonorScores

Tonight the US President will deliver the State of the Union address.

If you had to stand before an assembly of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?

Here’s my outline (please add your own standing ovations and forced tears when needed:)

The State of the Fundraising Union is

Topics: Donor Retention, Fundraising Strategies, Trends, growth in giving

The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.  

Bottom-line, response and revenue are down compared to the same time in 2017.

Topics: Donor Retention, Retention, Retention Rate, Fundraising Effectiveness Project, FEP, Action Strategies, benchmarks

The Quarterly Fundraising Effectiveness Project report was released this week and results aren’t good. At DonorTrends, we keep a close eye on FEP trends. It is the most important industry benchmark, representing more than 17,000 organizations. These transactions make up the Growth in Giving database [GiG]. This is the biggest database of its kind and provides organizations across the sector benchmarks to gauge their own progress.

Topics: Donor Retention, Retention, Retention Rate, Fundraising Effectiveness Project, FEP, Action Strategies, benchmarks

For the first time the non-profit sector is able to track fundraising performance throughout the course of the year.  The Fundraising Effectiveness Project is now producing quarterly reports that give us real time data on what is happening across 9,179 organizations.  In 2017 these quarterly reports allowed us to track the impact from some major fundraising events like the slew of disasters we saw in the third quarter to the tax reform passed at the very end of the year.

Topics: Donor Retention, Revenue, Retention, Fundraising Effectiveness Project, FEP, benchmarks

(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)

Topics: Donor Retention, mid-level upgrade, Fundraising Strategies, Revenue, Retention, Action Strategies, Mail Strategies

Metrics!

Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks

My son is ten years old, but still loves that damn Elf, Chippy. For seven years now, I’ve faithfully moved Chippy around the house every night between Thanksgiving and Christmas – he’s hung upside down from ceiling fans, poked out between flower arrangements, rode huge stuffed animals, played in the band with Beatles figurines, dumped my son’s underwear drawer on the floor and gorged himself on M&M peanuts.  There were a few times I forgot though. And I either had a little boy crying at the top of the stairs because I wouldn’t let him down until Chippy moved or I had to make up a story about how he fell asleep and forgot to go back to Santa.

Topics: Donor Retention, Year End Strategy, Fundraising Strategies, Revenue, Major Donors

Overall Donations and New Donor Retention is Down in 2016 - and continuing in a downward spiral! 

Topics: Donor Retention, Revenue, Trends, Fundraising Effectiveness Project, FEP