Donor Insight. Fundraising Action.

Where Have All the Donors Gone

Posted by Ben Miller on 03/2019

WARNING:  2018’s fundraising totals saw the largest year- over- year decline in the last five years.

That’s the conclusion of The Fundraising Effectiveness Project and its just-released 4th Quarter Fundraising Report.  The  results are a concerning.  The number of donors declined -4.5% compared to 2017— the largest decline in 5 years.  

It’s not all bad news.  

Read More

Topics: Retention Rate, Fundraising Effectiveness Project, fundraising revenue trends, donor file growth, fundraising metrics

Rubber bands and Donor Retention

Posted by Caity Craver on 01/2019

I'm trying to drink a gallon of water a day. Quite a feat for a gal whose primary hydration source was coffee or diet coke. 

Guzzling 128 fl oz of H2O wasn't easy [at first]. Hydration benefits aside, I needed a way to motivate myself and track progress. The solution:

Read More

Topics: Lifetime Value, benchmarks, donor file growth, fundraising metrics

Fundraising Metrics that Matter #5: Donor File Growth

Posted by Caity Craver on 07/2018

The last of the Five Vital Fundraising Benchmarks is Donor File Growth.  But  “last” sure doesn’t mean least important.  In fact, it’s an essential metric for spotting trouble ahead.

Read More

Topics: Retention, benchmarks, donor file growth, The Growth Score

Join the Movement! Subscribe to receive must-have fundraising insight.

Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

Recent Posts