WARNING: 2018’s fundraising totals saw the largest year- over- year decline in the last five years.
That’s the conclusion of The Fundraising Effectiveness Project and its just-released 4th Quarter Fundraising Report. The results are a concerning. The number of donors declined -4.5% compared to 2017— the largest decline in 5 years.
It’s not all bad news.
Topics: Retention Rate, Fundraising Effectiveness Project, fundraising revenue trends, donor file growth, fundraising metrics
I'm trying to drink a gallon of water a day. Quite a feat for a gal whose primary hydration source was coffee or diet coke.
Guzzling 128 fl oz of H2O wasn't easy [at first]. Hydration benefits aside, I needed a way to motivate myself and track progress. The solution:
Topics: Lifetime Value, benchmarks, donor file growth, fundraising metrics
The last of the Five Vital Fundraising Benchmarks is Donor File Growth. But “last” sure doesn’t mean least important. In fact, it’s an essential metric for spotting trouble ahead.
Topics: Retention, benchmarks, donor file growth, The Growth Score