The year is coming to a close and for many direct response campaigns it may seem that there is nothing more that can be done at this point. The audience has been selected, data pulled, creative written, and mail dropped, and all that is left to do is sit and wait. However, it is not too late to make an impact on year end fundraising. There are still plenty of opportunities to reach your donors, e-mail, digital advertising, telephone, or even a face to face meeting.
It is that time of year again. There is a lot I look forward to on Thanksgiving, from getting together with family to watching football and eating turkey, but the thing I look forward to most of all is gravy. You may not hold this condiment in as high regard as I do, but that is only because you have never tasted my mom's gravy.
The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.
Bottom-line, response and revenue are down compared to the same time in 2017.
Over the years working with hundreds of organizations, we’ve developed a genuine respect for what makes each organization a bit different in terms of culture and operational approach.
On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].
A couple of weeks ago, we talked about Cost and Profit centers. One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center. Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.
I was looking over a client’s budget recently, and something struck me as I was reviewing their acquisition numbers. It started with a relatively simple question. Why are you only budgeting to bring in 8,000 new donors?
The Quarterly Fundraising Effectiveness Project report was released this week and results aren’t good. At DonorTrends, we keep a close eye on FEP trends. It is the most important industry benchmark, representing more than 17,000 organizations. These transactions make up the Growth in Giving database [GiG]. This is the biggest database of its kind and provides organizations across the sector benchmarks to gauge their own progress.