Donor Insight. Fundraising Action.

Rubber bands and Donor Retention

Posted by Caity Craver on 01/2019

I'm trying to drink a gallon of water a day. Quite a feat for a gal whose primary hydration source was coffee or diet coke. 

Guzzling 128 fl oz of H2O wasn't easy [at first]. Hydration benefits aside, I needed a way to motivate myself and track progress. The solution: rubber bands.How do you track fundraising success?

I start each morning with 10-11 rubber bands on my glass. Every time I drink 12 ounces of 'Adam's Ale', I remove a rubber band. I'm encouraged when I remove a band and have a visual reminder of the progress I still need to make to hit my goal.

Drinking a gallon of water a day is daunting. Just like so many goals we set for ourselves - personally and professionally.

I've had an encouraging week of discussions with organizations who are dedicated to using metrics that matter to track their fundraising success. Some more lofty than others - "We need to triple revenue by 2021" - others more achievable annual goals - "We're focused on increasing new donor retention from 21% to 23%."

How do you decide and track what's important to the health of your organization?  [I'm assuming not with rubber bands!]

If you don't know where to start, here's a Guide to the fundraising metrics that matter most.

3 steps to data driven success:

I'm here, with rubber bands in hand, to help you set and exceed your fundraising goals.

We can do this - one metric and ounce of water - at time!


Topics: Lifetime Value, benchmarks, donor file growth, fundraising metrics

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We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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