Donor Insight. Fundraising Action.

Fundraising Football Kickoff

Posted by Caity Craver on 09/2018

I've waited  213 days for tonight. At 8:20 pm ET the NFL kicks off the 2018 season. 4 months of strategy, strength, endurance, and skill.

Like the 32 NFL teams, Fundraisers enter their 'Season' [of giving]. Over the next 17 weeks, organizations will fight hard to achieve their goals. Effective blocking, tackling, and a few Hail Marys pave the way to retention and revenue success.

We're opening the Fundraiser's Playbook and focusing on the most important offensive play you can make to increase revenue: Upgrade Donor Value.

Increasing donor value is just like football – moving the donor/players down the fundraising field to hopefully cross the mid-level or major gift goal line.

Often referred to as Moves Management - we call it Fundraising Football - is a series of actions taken to identify, target, and upgrade donor value. The Fundraising Football Field [see below] is an effective visual to align the direct response team and major gift officers.

Step 1: Identify donors likely to upgrade [get this done today - don't miss the opportunity to target upgrades in your Oct, Nov, Dec appeals]

Step 2: Build a strategy for each donor cluster

Step 3: Track / monitor upgrade progress quarterly [monthly if you're a larger organization]

DonorTrends Fundraising Football - identify and target donors likely to upgrade and build an effective moves management strategy

Let's kick-off the 2018 Giving Season by using smart offensive strategies aimed at driving long-term donor value.

If you need a place to start - we'll help build your upgrade plan here.

Looking for ask amounts / ask string - check out this tool.

Moves Management resources:

See you on the field.


PS: Go Skins! [and Panthers - added my 11 year old]







Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Fundraising Strategies, Upgrade Strategies, Major Donors, Ask Strategies

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Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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