Donor Insight. Fundraising Action.

Erica Waasdorp

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She works with non-profit clients all over the country as well as internationally, helping them with their appeals, monthly giving, grant writing and PR. She is also the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands in October ( Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She recently created the Monthly Donor Road Map and the e-book Top 7 Questions about Monthly Giving. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kits and she regularly blogs and presents in person and via webinars on appeals, direct mail and monthly giving. She is an AFP Master Trainer and currently working on her next book. For more information, contact Erica at or see

Recent Posts

How Can You Change “It Depends” To “For Sure”?  And the answer is....

Posted by Erica Waasdorp on 02/2018


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Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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