Tonight President Trump will deliver the State of the Union address.
Tonight the US President will deliver the State of the Union address.
If you had to stand before an assembly of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?
Here’s my outline (please add your own standing ovations and forced tears when needed:)
The State of the Fundraising Union is
I'm trying to drink a gallon of water a day. Quite a feat for a gal whose primary hydration source was coffee or diet coke.
Guzzling 128 fl oz of H2O wasn't easy [at first]. Hydration benefits aside, I needed a way to motivate myself and track progress. The solution:
Fundraisers: once you get a donor inside the envelope, how would you rank the importance of these package components:
One of my favorite conferences of the year is the Bridge Conference. In 2006, the AFP DC and DMAW joined forces to build the bridge between traditional fundraisers and their direct marketing counterparts.
The last of the Five Vital Fundraising Benchmarks is Donor File Growth. But “last” sure doesn’t mean least important. In fact, it’s an essential metric for spotting trouble ahead.
The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who’ve stopped their support are long gone.