Donor Insight. Fundraising Action.

4 Last Minute Tips to Improve Year End Fundraising

Posted by Ben Miller on 12/2018

The year is coming to a close and for many direct response campaigns it may seem that there is nothing more that can be done at this point. The audience has been selected, data pulled, creative written, and mail dropped, and all that is left to do is sit and wait. However, it is not too late to make an impact on year end fundraising. There are still plenty of opportunities to reach your donors, e-mail, digital advertising, telephone, or even a face to face meeting.

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Topics: Ask Strategies, Ask Strings, Action Strategies, Major Donors, Upgrade Strategies, Year End Strategy

All Donors Are Not Created Equal

Posted by Ben Miller on 01/2018

Right now, many organizations are pulling together year-end numbers to see if they hit their fundraising goals in December.  

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Topics: Revenue, Year End Strategy, Annual Fund, Trends

2017 Fundraising Year in Review

Posted by Ben Miller on 12/2017

For many of us, this last week of the year is a time when things slow down.  Whether you're traveling for the holidays, taking off a few hours early, or - even if you are working your standard work week - a lot of the world just seems to operate at a warm-up speed, as opposed to full-throttle.  This is not the case, however, when it comes to donations.  More donations will come in over this last week than at any other time throughout the year.   For 2017, nonprofit organizations have a lot riding on just how much of a surge we'll see in year-end donations.

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Topics: FEP, Fundraising Effectiveness Project, Revenue, Trends, Year End Strategy

Finding Donors Can Feel A Lot Like Looking For The Elusive Elf...

Posted by Pia Payne on 12/2017

My son is ten years old, but still loves that damn Elf, Chippy. For seven years now, I’ve faithfully moved Chippy around the house every night between Thanksgiving and Christmas – he’s hung upside down from ceiling fans, poked out between flower arrangements, rode huge stuffed animals, played in the band with Beatles figurines, dumped my son’s underwear drawer on the floor and gorged himself on M&M peanuts.  There were a few times I forgot though. And I either had a little boy crying at the top of the stairs because I wouldn’t let him down until Chippy moved or I had to make up a story about how he fell asleep and forgot to go back to Santa.

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Topics: Fundraising Strategies, Major Donors, Donor Retention, Revenue, Year End Strategy

Not Another Taco Tuesday!

Posted by Ben Miller on 12/2017

 Every Saturday before I head to the grocery store, I write a list of the meals my family will have for the week.  This helps me figure out what groceries I need to buy.  Planning ahead has its advantages, but it has disadvantages too.  If you don’t allow yourself flexibility to adjust the plan once in a while, you can find yourself with some rather disappointing results - and no way in which to change them. 

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Topics: Year End Strategy, Trends, Revenue, Fundraising Strategies, Budgeting, Upgrade Strategies, donor upgrading, Reactivation, Lapsed, Lapsed Donors

Webinar:  Upgrade Strategies

Posted by Your Coaches at DonorTrends on 10/2017


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Topics: Lifetime Value, Moves Management, Fundraising Strategies, Upgrade Strategies, Year End Strategy, mid-level upgrade, donor upgrading, Annual Fund, Webinar

Fundraising Football!

Posted by Your Coaches at DonorTrends on 09/2017

I love football! 

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Topics: mid-level upgrade, Lifetime Value, major donor upgrade, donor upgrading, Year End Strategy, Fundraising Strategies, Upgrade Strategies, Moves Management, Major Donor Pipeline

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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