KNOW YOUR NUMBERS - HIT YOUR GOALS
Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks
Tonight the US President will deliver the State of the Union address.
If you had to stand before a constituency of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?
Here’s my outline. (please add your own standing ovations and forced tears when needed.)
Right now, many organizations are pulling together year-end numbers to see if they hit their fundraising goals in December.
For many of us, this last week of the year is a time when things slow down. Whether you're traveling for the holidays, taking off a few hours early, or - even if you are working your standard work week - a lot of the world just seems to operate at a warm-up speed, as opposed to full-throttle. This is not the case, however, when it comes to donations. More donations will come in over this last week than at any other time throughout the year. For 2017, nonprofit organizations have a lot riding on just how much of a surge we'll see in year-end donations.
Every Saturday before I head to the grocery store, I write a list of the meals my family will have for the week. This helps me figure out what groceries I need to buy. Planning ahead has its advantages, but it has disadvantages too. If you don’t allow yourself flexibility to adjust the plan once in a while, you can find yourself with some rather disappointing results - and no way in which to change them.
The Fundraising Effectiveness Project released its third quarter Quarterly Fundraising Report and there are some disturbing trends that we all need to pay attention to. The headlines are pretty startling: