Donor Insight. Fundraising Action.

Don't Call It a Comeback

Posted by Ben Miller on 11/2018

Did you hear that faint sound?  It was Chicken Little breathing a sigh of relief.   When Q2 ended, the sky seemed to be falling.  Donor retention and revenue were down.  Long term impact of tax reform loomed over every fundraiser's halo. Today, Chicken Little and fundraisers across the land are smiling again.   The Fundraising Effectiveness Project released a favorable 3rd Quarter Fundraising Report.  Can we call it a comeback?

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Topics: growth in giving, fundraising revenue trends, FEP, Fundraising Effectiveness Project, Major Donors, Revenue, Trends, Retention, Major Donor Pipeline, mid-level upgrade

Fundraising Metrics That Matter #1: Donor Lifetime Value

Posted by Caity Craver on 07/2018

Fundraising Metrics That Matter #1: Donor Lifetime Value

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Topics: benchmarks, Revenue, Trends, Lifetime Value

How to Build an Investment Minded NonProfit

Posted by Ben Miller on 06/2018

Our money is on you. 

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Topics: Action Strategies, Mail Strategies, Budgeting, Revenue, Trends, Fundraising Strategies, New Donor Acquistion, Lifetime Value

Analysis vs Reporting vs Data-Driven Fundraising

Posted by Ben Miller on 03/2018

What's the difference between reporting and analysis? According to Salesforce, reporting is answering the question, "What is happening?" and analysis is answering the question, "Why is it happening?"  (You can read more about it in this blog post. ) While this is a good distinction, I don't think most people are much concerned with this nuance.  We all try to answer both of these questions when looking at a report.  The natural next step, after figuring out what is happening, is to figure out why.

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Topics: Action Strategies, Trends, Mail Strategies

How Can You Change “It Depends” To “For Sure”?  And the answer is....

Posted by Erica Waasdorp on 02/2018


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Topics: Action Strategies, Trends, Retention, Upgrade Strategies, Fundraising Strategies, donor upgrading, mid-level upgrade, Lifetime Value, Donor Retention, benchmarks, Lapsed Donors, Lapsed

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018


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Topics: Action Strategies, Lapsed Donors, Lapsed, Reactivation, Budgeting, Major Donors, Retention Rate, Trends, Major Donor Pipeline, Fundraising Strategies, Upgrade Strategies, mid-level upgrade, major donor upgrade, New Donor Acquistion, Lifetime Value, Donor Retention, benchmarks, donor upgrading, Retention

State of the Fundraising Union

Posted by Caity Craver on 01/2018

Tonight the US President will deliver the State of the Union address. 

If you had to stand before a constituency of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’? 

Here’s my outline. (please add your own standing ovations and forced tears when needed.)

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Topics: Retention, benchmarks, Trends, Lifetime Value, Action Strategies

All Donors Are Not Created Equal

Posted by Ben Miller on 01/2018

Right now, many organizations are pulling together year-end numbers to see if they hit their fundraising goals in December.  

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Topics: Revenue, Year End Strategy, Annual Fund, Trends

2017 Fundraising Year in Review

Posted by Ben Miller on 12/2017

For many of us, this last week of the year is a time when things slow down.  Whether you're traveling for the holidays, taking off a few hours early, or - even if you are working your standard work week - a lot of the world just seems to operate at a warm-up speed, as opposed to full-throttle.  This is not the case, however, when it comes to donations.  More donations will come in over this last week than at any other time throughout the year.   For 2017, nonprofit organizations have a lot riding on just how much of a surge we'll see in year-end donations.

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Topics: FEP, Fundraising Effectiveness Project, Revenue, Trends, Year End Strategy

Not Another Taco Tuesday!

Posted by Ben Miller on 12/2017

 Every Saturday before I head to the grocery store, I write a list of the meals my family will have for the week.  This helps me figure out what groceries I need to buy.  Planning ahead has its advantages, but it has disadvantages too.  If you don’t allow yourself flexibility to adjust the plan once in a while, you can find yourself with some rather disappointing results - and no way in which to change them. 

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Topics: Year End Strategy, Trends, Revenue, Fundraising Strategies, Budgeting, Upgrade Strategies, donor upgrading, Reactivation, Lapsed, Lapsed Donors

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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