Donor Insight. Fundraising Action.

Where Have All the Donors Gone

Posted by Ben Miller on 03/2019

WARNING:  2018’s fundraising totals saw the largest year- over- year decline in the last five years.

That’s the conclusion of The Fundraising Effectiveness Project and its just-released 4th Quarter Fundraising Report.  The  results are a concerning.  The number of donors declined -4.5% compared to 2017— the largest decline in 5 years.  

It’s not all bad news.  

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Topics: Retention Rate, Fundraising Effectiveness Project, fundraising revenue trends, donor file growth, fundraising metrics

Quarterly fundraising report is grim

Posted by Ben Miller on 09/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.  

Bottom-line, response and revenue are down compared to the same time in 2017.

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Topics: Donor Retention, Retention, Retention Rate, Fundraising Effectiveness Project, FEP, Action Strategies, benchmarks

Metrics That Matter #4:  Donor Retention

Posted by Caity Craver on 07/2018

The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who’ve stopped their support are long gone.

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Topics: Retention, Retention Rate, benchmarks

First Quarter 2018 Donations Are Down

Posted by Ben Miller on 05/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results aren’t good. At DonorTrends, we keep a close eye on FEP trends. It is the most important industry benchmark, representing more than 17,000 organizations. These transactions make up the Growth in Giving database [GiG]. This is the biggest database of its kind and provides organizations across the sector benchmarks to gauge their own progress.

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Topics: Donor Retention, Retention, Retention Rate, Fundraising Effectiveness Project, FEP, Action Strategies, benchmarks

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018

KNOW YOUR NUMBERS - HIT YOUR GOALS

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Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Q3 Fundraising Report from The Fundraising Effectiveness Project

Posted by Ben Miller on 11/2017

The Fundraising Effectiveness Project released its third quarter Quarterly Fundraising Report and there are some disturbing trends that we all need to pay attention to.  The headlines are pretty startling:

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Topics: Donor Retention, New Donor Acquistion, Revenue, Retention, Retention Rate, Trends

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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