The last of the Five Vital Fundraising Benchmarks is Donor File Growth. But “last” sure doesn’t mean least important. In fact, it’s an essential metric for spotting trouble ahead.
The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who’ve stopped their support are long gone.
The Quarterly Fundraising Effectiveness Project report was released this week and results aren’t good. At DonorTrends, we keep a close eye on FEP trends. It is the most important industry benchmark, representing more than 17,000 organizations. These transactions make up the Growth in Giving database [GiG]. This is the biggest database of its kind and provides organizations across the sector benchmarks to gauge their own progress.
For the first time the non-profit sector is able to track fundraising performance throughout the course of the year. The Fundraising Effectiveness Project is now producing quarterly reports that give us real time data on what is happening across 9,179 organizations. In 2017 these quarterly reports allowed us to track the impact from some major fundraising events like the slew of disasters we saw in the third quarter to the tax reform passed at the very end of the year.
(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)
KNOW YOUR NUMBERS - HIT YOUR GOALS
Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks
Tonight the US President will deliver the State of the Union address.
If you had to stand before a constituency of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?
Here’s my outline. (please add your own standing ovations and forced tears when needed.)
Thanksgiving is upon us, a time of year when we reflect upon those things in our lives that we are grateful for. From a nonprofit professional standpoint, I’d like to give thanks to The Growth in Giving’s Fundraising Effectiveness Project (FEP.)
The Fundraising Effectiveness Project released its third quarter Quarterly Fundraising Report and there are some disturbing trends that we all need to pay attention to. The headlines are pretty startling: