Donor Insight. Fundraising Action.

What to Expect When You're Fundraising

Posted by Ben Miller on 06/2018

A couple of weeks ago, we talked about Cost and Profit centers.  One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center.  Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.

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Topics: Lifetime Value, New Donor Acquistion, Fundraising Strategies, Revenue, Budgeting, Reactivation, Action Strategies, benchmarks, Mail Strategies

How to Build an Investment Minded NonProfit

Posted by Ben Miller on 06/2018

Our money is on you. 

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Topics: Lifetime Value, New Donor Acquistion, Fundraising Strategies, Revenue, Trends, Budgeting, Action Strategies, Mail Strategies

Fundraisers and Finance

Posted by Ben Miller on 06/2018

I was looking over a client’s budget recently, and something struck me as I was reviewing their acquisition numbers. It started with a relatively simple question. Why are you only budgeting to bring in 8,000 new donors?

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Topics: Lifetime Value, New Donor Acquistion, Revenue, Reactivation, Lapsed Donors, Action Strategies, benchmarks

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018

KNOW YOUR NUMBERS - HIT YOUR GOALS

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Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Q3 Fundraising Report from The Fundraising Effectiveness Project

Posted by Ben Miller on 11/2017

The Fundraising Effectiveness Project released its third quarter Quarterly Fundraising Report and there are some disturbing trends that we all need to pay attention to.  The headlines are pretty startling:

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Topics: Donor Retention, New Donor Acquistion, Revenue, Retention, Retention Rate, Trends

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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