Donor Insight. Fundraising Action.

4 Last Minute Tips to Improve Year End Fundraising

Posted by Ben Miller on 12/2018

The year is coming to a close and for many direct response campaigns it may seem that there is nothing more that can be done at this point. The audience has been selected, data pulled, creative written, and mail dropped, and all that is left to do is sit and wait. However, it is not too late to make an impact on year end fundraising. There are still plenty of opportunities to reach your donors, e-mail, digital advertising, telephone, or even a face to face meeting.

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Topics: Ask Strategies, Ask Strings, Action Strategies, Major Donors, Upgrade Strategies, Year End Strategy

Don't Call It a Comeback

Posted by Ben Miller on 11/2018

Did you hear that faint sound?  It was Chicken Little breathing a sigh of relief.   When Q2 ended, the sky seemed to be falling.  Donor retention and revenue were down.  Long term impact of tax reform loomed over every fundraiser's halo. Today, Chicken Little and fundraisers across the land are smiling again.   The Fundraising Effectiveness Project released a favorable 3rd Quarter Fundraising Report.  Can we call it a comeback?

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Topics: growth in giving, fundraising revenue trends, FEP, Fundraising Effectiveness Project, Major Donors, Revenue, Trends, Retention, Major Donor Pipeline, mid-level upgrade

Fundraising Football Kickoff

Posted by Caity Craver on 09/2018

I've waited  213 days for tonight.

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Topics: Ask Strategies, Major Donors, Moves Management, donor upgrading, Upgrade Strategies, Fundraising Strategies, mid-level upgrade, major donor upgrade, Lifetime Value

3 Year End Donor Upgrade Action Steps

Posted by Caity Craver on 08/2018

60% of all fundraising revenue is raised over the next few months.   What is your strategy during the 'season of giving' to upgrade donors?  If you don't have one, now is the time to create one. 

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Topics: Action Strategies, Major Donors, Upgrade Strategies, Moves Management, major donor upgrade, Lifetime Value, mid-level upgrade, Major Donor Pipeline, donor upgrading

Fundraising Metrics That Matter #2:  Average Gift

Posted by Caity Craver on 07/2018

Over the years working with hundreds of organizations, we’ve developed a genuine respect for what makes each organization a bit different in terms of culture and operational approach.

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Topics: benchmarks, Action Strategies, Major Donors, Major Donor Pipeline, Moves Management, Upgrade Strategies, major donor upgrade

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018


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Topics: Action Strategies, Lapsed Donors, Lapsed, Reactivation, Budgeting, Major Donors, Retention Rate, Trends, Major Donor Pipeline, Fundraising Strategies, Upgrade Strategies, mid-level upgrade, major donor upgrade, New Donor Acquistion, Lifetime Value, Donor Retention, benchmarks, donor upgrading, Retention

Finding Donors Can Feel A Lot Like Looking For The Elusive Elf...

Posted by Pia Payne on 12/2017

My son is ten years old, but still loves that damn Elf, Chippy. For seven years now, I’ve faithfully moved Chippy around the house every night between Thanksgiving and Christmas – he’s hung upside down from ceiling fans, poked out between flower arrangements, rode huge stuffed animals, played in the band with Beatles figurines, dumped my son’s underwear drawer on the floor and gorged himself on M&M peanuts.  There were a few times I forgot though. And I either had a little boy crying at the top of the stairs because I wouldn’t let him down until Chippy moved or I had to make up a story about how he fell asleep and forgot to go back to Santa.

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Topics: Fundraising Strategies, Major Donors, Donor Retention, Revenue, Year End Strategy

Gratitude for Data and the FEP

Posted by Ben Miller on 11/2017

Thanksgiving is upon us, a time of year when we reflect upon those things in our lives that we are grateful for. From a nonprofit professional standpoint, I’d like to give thanks to The Growth in Giving’s Fundraising Effectiveness Project (FEP.)

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Topics: Donor Retention, Fundraising Strategies, Retention, Major Donors, Fundraising Effectiveness Project, FEP

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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