What's the difference between reporting and analysis? According to Salesforce, reporting is answering the question, "What is happening?" and analysis is answering the question, "Why is it happening?" (You can read more about it in this blog post. ) While this is a good distinction, I don't think most people are much concerned with this nuance. We all try to answer both of these questions when looking at a report. The natural next step, after figuring out what is happening, is to figure out why.