Donor Insight. Fundraising Action.

Raising More By Mailing Less

Posted by Pia Payne on 02/2018

(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)

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Topics: Donor Retention, mid-level upgrade, Fundraising Strategies, Revenue, Retention, Action Strategies, Mail Strategies

How Can You Change “It Depends” To “For Sure”?  And the answer is....

Posted by Erica Waasdorp on 02/2018

Metrics!

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Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018

KNOW YOUR NUMBERS - HIT YOUR GOALS

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Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Finding Donors Can Feel A Lot Like Looking For The Elusive Elf...

Posted by Pia Payne on 12/2017

My son is ten years old, but still loves that damn Elf, Chippy. For seven years now, I’ve faithfully moved Chippy around the house every night between Thanksgiving and Christmas – he’s hung upside down from ceiling fans, poked out between flower arrangements, rode huge stuffed animals, played in the band with Beatles figurines, dumped my son’s underwear drawer on the floor and gorged himself on M&M peanuts.  There were a few times I forgot though. And I either had a little boy crying at the top of the stairs because I wouldn’t let him down until Chippy moved or I had to make up a story about how he fell asleep and forgot to go back to Santa.

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Topics: Donor Retention, Year End Strategy, Fundraising Strategies, Revenue, Major Donors

Not Another Taco Tuesday!

Posted by Ben Miller on 12/2017

 Every Saturday before I head to the grocery store, I write a list of the meals my family will have for the week.  This helps me figure out what groceries I need to buy.  Planning ahead has its advantages, but it has disadvantages too.  If you don’t allow yourself flexibility to adjust the plan once in a while, you can find yourself with some rather disappointing results - and no way in which to change them. 

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Topics: donor upgrading, Year End Strategy, Fundraising Strategies, Upgrade Strategies, Revenue, Trends, Budgeting, Reactivation, Lapsed, Lapsed Donors

Gratitude for Data and the FEP

Posted by Ben Miller on 11/2017

Thanksgiving is upon us, a time of year when we reflect upon those things in our lives that we are grateful for. From a nonprofit professional standpoint, I’d like to give thanks to The Growth in Giving’s Fundraising Effectiveness Project (FEP.)

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Topics: Donor Retention, Fundraising Strategies, Retention, Fundraising Effectiveness Project, FEP, Major Donors

Are you a Fundraising Fox or a Hedgehog?

Posted by Ben Miller on 11/2017

Yesterday on the Agitator, Roger wrote a post "But, It's Not Industry Standard." This post reminded me of the greek hedgehog parable.  "The fox knows many things, but the hedgehog knows one big thing."  The basic premise is that the clever fox attempts to catch the hedgehog using a variety of strategies.  After hiding, sneaking, pouncing, and chasing the fox is not successful.  The one big thing the hedgehog knows is how to defend itself.  

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Topics: Fundraising Strategies

Webinar:  Upgrade Strategies

Posted by Your Coaches at DonorTrends on 10/2017

 

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Topics: Lifetime Value, Annual Fund, mid-level upgrade, donor upgrading, Moves Management, Year End Strategy, Fundraising Strategies, Upgrade Strategies, Webinar

Fundraising Football!

Posted by Your Coaches at DonorTrends on 09/2017

I love football! 

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Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Year End Strategy, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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