Donor Insight. Fundraising Action.

State of the Fundraising Union

Posted by Caity Craver on 02/2019

Tonight the US President will deliver the State of the Union address.

If you had to stand before an assembly of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?

Here’s my outline (please add your own standing ovations and forced tears when needed:)

The State of the Fundraising Union is

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Topics: growth in giving, Trends, Donor Retention, Fundraising Strategies

Your Fundraising Plan Isn't My Mom's Gravy

Posted by Ben Miller on 11/2018

It is that time of year again. There is a lot I look forward to on Thanksgiving, from getting together with family to watching football and eating turkey, but the thing I look forward to most of all is gravy. You may not hold this condiment in as high regard as I do, but that is only because you have never tasted my mom's gravy. 

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Topics: Mail Strategies, Action Strategies, Budgeting, Fundraising Strategies

Fundraising Football Kickoff

Posted by Caity Craver on 09/2018

I've waited  213 days for tonight.

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Topics: Ask Strategies, Major Donors, Moves Management, donor upgrading, Upgrade Strategies, Fundraising Strategies, mid-level upgrade, major donor upgrade, Lifetime Value

What To Expect When You're Investing

Posted by Ben Miller on 06/2018

On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].

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Topics: Action Strategies, Lapsed Donors, Lapsed, Reactivation, Budgeting, Fundraising Strategies, New Donor Acquistion

What to Expect When You're Fundraising

Posted by Ben Miller on 06/2018

A couple of weeks ago, we talked about Cost and Profit centers.  One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center.  Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.

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Topics: Action Strategies, Mail Strategies, benchmarks, Reactivation, Budgeting, Revenue, Fundraising Strategies, Lifetime Value, New Donor Acquistion

How to Build an Investment Minded NonProfit

Posted by Ben Miller on 06/2018

Our money is on you. 

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Topics: Action Strategies, Mail Strategies, Budgeting, Revenue, Trends, Fundraising Strategies, New Donor Acquistion, Lifetime Value

Raising More By Mailing Less

Posted by Pia Payne on 02/2018

(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)

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Topics: Action Strategies, Revenue, Donor Retention, Fundraising Strategies, mid-level upgrade, Retention, Mail Strategies

How Can You Change “It Depends” To “For Sure”?  And the answer is....

Posted by Erica Waasdorp on 02/2018

Metrics!

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Topics: Action Strategies, Trends, Retention, Upgrade Strategies, Fundraising Strategies, donor upgrading, mid-level upgrade, Lifetime Value, Donor Retention, benchmarks, Lapsed Donors, Lapsed

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018

KNOW YOUR NUMBERS - HIT YOUR GOALS

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Topics: Action Strategies, Lapsed Donors, Lapsed, Reactivation, Budgeting, Major Donors, Retention Rate, Trends, Major Donor Pipeline, Fundraising Strategies, Upgrade Strategies, mid-level upgrade, major donor upgrade, New Donor Acquistion, Lifetime Value, Donor Retention, benchmarks, donor upgrading, Retention

Finding Donors Can Feel A Lot Like Looking For The Elusive Elf...

Posted by Pia Payne on 12/2017

My son is ten years old, but still loves that damn Elf, Chippy. For seven years now, I’ve faithfully moved Chippy around the house every night between Thanksgiving and Christmas – he’s hung upside down from ceiling fans, poked out between flower arrangements, rode huge stuffed animals, played in the band with Beatles figurines, dumped my son’s underwear drawer on the floor and gorged himself on M&M peanuts.  There were a few times I forgot though. And I either had a little boy crying at the top of the stairs because I wouldn’t let him down until Chippy moved or I had to make up a story about how he fell asleep and forgot to go back to Santa.

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Topics: Fundraising Strategies, Major Donors, Donor Retention, Revenue, Year End Strategy

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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