I've waited 213 days for tonight.
On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].
A couple of weeks ago, we talked about Cost and Profit centers. One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center. Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.
(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)
KNOW YOUR NUMBERS - HIT YOUR GOALS
Topics: Action Strategies, Lapsed Donors, Lapsed, Reactivation, Budgeting, Major Donors, Retention Rate, Trends, Major Donor Pipeline, Fundraising Strategies, Upgrade Strategies, mid-level upgrade, major donor upgrade, New Donor Acquistion, Lifetime Value, Donor Retention, benchmarks, donor upgrading, Retention
My son is ten years old, but still loves that damn Elf, Chippy. For seven years now, I’ve faithfully moved Chippy around the house every night between Thanksgiving and Christmas – he’s hung upside down from ceiling fans, poked out between flower arrangements, rode huge stuffed animals, played in the band with Beatles figurines, dumped my son’s underwear drawer on the floor and gorged himself on M&M peanuts. There were a few times I forgot though. And I either had a little boy crying at the top of the stairs because I wouldn’t let him down until Chippy moved or I had to make up a story about how he fell asleep and forgot to go back to Santa.
Every Saturday before I head to the grocery store, I write a list of the meals my family will have for the week. This helps me figure out what groceries I need to buy. Planning ahead has its advantages, but it has disadvantages too. If you don’t allow yourself flexibility to adjust the plan once in a while, you can find yourself with some rather disappointing results - and no way in which to change them.
Thanksgiving is upon us, a time of year when we reflect upon those things in our lives that we are grateful for. From a nonprofit professional standpoint, I’d like to give thanks to The Growth in Giving’s Fundraising Effectiveness Project (FEP.)