Donor Insight. Fundraising Action.

First Quarter 2018 Donations Are Down

Posted by Ben Miller on 05/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results aren’t good. At DonorTrends, we keep a close eye on FEP trends. It is the most important industry benchmark, representing more than 17,000 organizations. These transactions make up the Growth in Giving database [GiG]. This is the biggest database of its kind and provides organizations across the sector benchmarks to gauge their own progress.

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Topics: Donor Retention, Retention, Retention Rate, Fundraising Effectiveness Project, FEP, Action Strategies, benchmarks

The Results Are In... Fundraising in 2017.

Posted by Ben Miller on 04/2018

For the first time the non-profit sector is able to track fundraising performance throughout the course of the year.  The Fundraising Effectiveness Project is now producing quarterly reports that give us real time data on what is happening across 9,179 organizations.  In 2017 these quarterly reports allowed us to track the impact from some major fundraising events like the slew of disasters we saw in the third quarter to the tax reform passed at the very end of the year.

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Topics: Donor Retention, Revenue, Retention, Fundraising Effectiveness Project, FEP, benchmarks

Raising More By Mailing Less

Posted by Pia Payne on 02/2018

(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)

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Topics: Donor Retention, mid-level upgrade, Fundraising Strategies, Revenue, Retention, Action Strategies, Mail Strategies

How Can You Change “It Depends” To “For Sure”?  And the answer is....

Posted by Erica Waasdorp on 02/2018

Metrics!

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Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018

KNOW YOUR NUMBERS - HIT YOUR GOALS

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Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Finding Donors Can Feel A Lot Like Looking For The Elusive Elf...

Posted by Pia Payne on 12/2017

My son is ten years old, but still loves that damn Elf, Chippy. For seven years now, I’ve faithfully moved Chippy around the house every night between Thanksgiving and Christmas – he’s hung upside down from ceiling fans, poked out between flower arrangements, rode huge stuffed animals, played in the band with Beatles figurines, dumped my son’s underwear drawer on the floor and gorged himself on M&M peanuts.  There were a few times I forgot though. And I either had a little boy crying at the top of the stairs because I wouldn’t let him down until Chippy moved or I had to make up a story about how he fell asleep and forgot to go back to Santa.

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Topics: Donor Retention, Year End Strategy, Fundraising Strategies, Revenue, Major Donors

NOT CLICKBAIT - Critical, Need-To-Know Info for Nonprofits!

Posted by Pia Payne on 12/2017

Overall Donations and New Donor Retention is Down in 2016 - and continuing in a downward spiral! 

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Topics: Donor Retention, Revenue, Trends, Fundraising Effectiveness Project, FEP

Gratitude for Data and the FEP

Posted by Ben Miller on 11/2017

Thanksgiving is upon us, a time of year when we reflect upon those things in our lives that we are grateful for. From a nonprofit professional standpoint, I’d like to give thanks to The Growth in Giving’s Fundraising Effectiveness Project (FEP.)

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Topics: Donor Retention, Fundraising Strategies, Retention, Fundraising Effectiveness Project, FEP, Major Donors

Q3 Fundraising Report from The Fundraising Effectiveness Project

Posted by Ben Miller on 11/2017

The Fundraising Effectiveness Project released its third quarter Quarterly Fundraising Report and there are some disturbing trends that we all need to pay attention to.  The headlines are pretty startling:

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Topics: Donor Retention, New Donor Acquistion, Revenue, Retention, Retention Rate, Trends

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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