Donor Insight. Fundraising Action.

Your Fundraising Plan Isn't My Mom's Gravy

Posted by Ben Miller on 11/2018

It is that time of year again. There is a lot I look forward to on Thanksgiving, from getting together with family to watching football and eating turkey, but the thing I look forward to most of all is gravy. You may not hold this condiment in as high regard as I do, but that is only because you have never tasted my mom's gravy. 

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Topics: Mail Strategies, Action Strategies, Budgeting, Fundraising Strategies

What To Expect When You're Investing

Posted by Ben Miller on 06/2018

On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].

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Topics: Action Strategies, Lapsed Donors, Lapsed, Reactivation, Budgeting, Fundraising Strategies, New Donor Acquistion

What to Expect When You're Fundraising

Posted by Ben Miller on 06/2018

A couple of weeks ago, we talked about Cost and Profit centers.  One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center.  Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.

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Topics: Action Strategies, Mail Strategies, benchmarks, Reactivation, Budgeting, Revenue, Fundraising Strategies, Lifetime Value, New Donor Acquistion

How to Build an Investment Minded NonProfit

Posted by Ben Miller on 06/2018

Our money is on you. 

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Topics: Action Strategies, Mail Strategies, Budgeting, Revenue, Trends, Fundraising Strategies, New Donor Acquistion, Lifetime Value

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018


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Topics: Action Strategies, Lapsed Donors, Lapsed, Reactivation, Budgeting, Major Donors, Retention Rate, Trends, Major Donor Pipeline, Fundraising Strategies, Upgrade Strategies, mid-level upgrade, major donor upgrade, New Donor Acquistion, Lifetime Value, Donor Retention, benchmarks, donor upgrading, Retention

Not Another Taco Tuesday!

Posted by Ben Miller on 12/2017

 Every Saturday before I head to the grocery store, I write a list of the meals my family will have for the week.  This helps me figure out what groceries I need to buy.  Planning ahead has its advantages, but it has disadvantages too.  If you don’t allow yourself flexibility to adjust the plan once in a while, you can find yourself with some rather disappointing results - and no way in which to change them. 

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Topics: Year End Strategy, Trends, Revenue, Fundraising Strategies, Budgeting, Upgrade Strategies, donor upgrading, Reactivation, Lapsed, Lapsed Donors

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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