Donor Insight. Fundraising Action.

The Results Are In... Fundraising in 2017.

Posted by Ben Miller on 04/2018

For the first time the non-profit sector is able to track fundraising performance throughout the course of the year.  The Fundraising Effectiveness Project is now producing quarterly reports that give us real time data on what is happening across 9,179 organizations.  In 2017 these quarterly reports allowed us to track the impact from some major fundraising events like the slew of disasters we saw in the third quarter to the tax reform passed at the very end of the year.

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Topics: Donor Retention, Revenue, Retention, Fundraising Effectiveness Project, FEP, benchmarks

How Can You Change “It Depends” To “For Sure”?  And the answer is....

Posted by Erica Waasdorp on 02/2018

Metrics!

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Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018

KNOW YOUR NUMBERS - HIT YOUR GOALS

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Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks

State of the Fundraising Union

Posted by Caity Craver on 01/2018

Tonight the US President will deliver the State of the Union address. 

If you had to stand before a constituency of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’? 

Here’s my outline. (please add your own standing ovations and forced tears when needed.)

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Topics: Lifetime Value, Retention, Trends, Action Strategies, benchmarks

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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