Donor Insight. Fundraising Action.

Quarterly fundraising report is grim

Posted by Ben Miller on 09/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.  

Bottom-line, response and revenue are down compared to the same time in 2017.

Read More

Topics: benchmarks, FEP, Retention Rate, Retention, Donor Retention, Fundraising Effectiveness Project, Action Strategies

3 Year End Donor Upgrade Action Steps

Posted by Caity Craver on 08/2018

60% of all fundraising revenue is raised over the next few months.   What is your strategy during the 'season of giving' to upgrade donors?  If you don't have one, now is the time to create one. 

Read More

Topics: Action Strategies, Major Donors, Upgrade Strategies, Moves Management, major donor upgrade, Lifetime Value, mid-level upgrade, Major Donor Pipeline, donor upgrading

Fundraising Metrics That Matter #2:  Average Gift

Posted by Caity Craver on 07/2018

Over the years working with hundreds of organizations, we’ve developed a genuine respect for what makes each organization a bit different in terms of culture and operational approach.

Read More

Topics: benchmarks, Action Strategies, Major Donors, Major Donor Pipeline, Moves Management, Upgrade Strategies, major donor upgrade

What To Expect When You're Investing

Posted by Ben Miller on 06/2018

On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].

Read More

Topics: Action Strategies, Lapsed Donors, Lapsed, Reactivation, Budgeting, Fundraising Strategies, New Donor Acquistion

What to Expect When You're Fundraising

Posted by Ben Miller on 06/2018

A couple of weeks ago, we talked about Cost and Profit centers.  One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center.  Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.

Read More

Topics: Action Strategies, Mail Strategies, benchmarks, Reactivation, Budgeting, Revenue, Fundraising Strategies, Lifetime Value, New Donor Acquistion

How to Build an Investment Minded NonProfit

Posted by Ben Miller on 06/2018

Our money is on you. 

Read More

Topics: Action Strategies, Mail Strategies, Budgeting, Revenue, Trends, Fundraising Strategies, New Donor Acquistion, Lifetime Value

Fundraisers and Finance

Posted by Ben Miller on 06/2018

I was looking over a client’s budget recently, and something struck me as I was reviewing their acquisition numbers. It started with a relatively simple question. Why are you only budgeting to bring in 8,000 new donors?

Read More

Topics: Action Strategies, benchmarks, Lapsed Donors, Reactivation, Revenue, New Donor Acquistion, Lifetime Value

First Quarter 2018 Donations Are Down

Posted by Ben Miller on 05/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results aren’t good. At DonorTrends, we keep a close eye on FEP trends. It is the most important industry benchmark, representing more than 17,000 organizations. These transactions make up the Growth in Giving database [GiG]. This is the biggest database of its kind and provides organizations across the sector benchmarks to gauge their own progress.

Read More

Topics: benchmarks, FEP, Retention Rate, Retention, Donor Retention, Fundraising Effectiveness Project, Action Strategies

Analysis vs Reporting vs Data-Driven Fundraising

Posted by Ben Miller on 03/2018

What's the difference between reporting and analysis? According to Salesforce, reporting is answering the question, "What is happening?" and analysis is answering the question, "Why is it happening?"  (You can read more about it in this blog post. ) While this is a good distinction, I don't think most people are much concerned with this nuance.  We all try to answer both of these questions when looking at a report.  The natural next step, after figuring out what is happening, is to figure out why.

Read More

Topics: Action Strategies, Trends, Mail Strategies

Raising More By Mailing Less

Posted by Pia Payne on 02/2018

(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)

Read More

Topics: Action Strategies, Revenue, Donor Retention, Fundraising Strategies, mid-level upgrade, Retention, Mail Strategies

Join the Movement! Subscribe to receive must-have fundraising insight.

Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

Recent Posts