Donor Insight. Fundraising Action.

Analysis vs Reporting vs Data-Driven Fundraising

Posted by Ben Miller on 03/2018

What's the difference between reporting and analysis? According to Salesforce, reporting is answering the question, "What is happening?" and analysis is answering the question, "Why is it happening?"  (You can read more about it in this blog post. ) While this is a good distinction, I don't think most people are much concerned with this nuance.  We all try to answer both of these questions when looking at a report.  The natural next step, after figuring out what is happening, is to figure out why.

Read More

Topics: Trends, Action Strategies, Mail Strategies

Raising More By Mailing Less

Posted by Pia Payne on 02/2018

(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)

Read More

Topics: Donor Retention, mid-level upgrade, Fundraising Strategies, Revenue, Retention, Action Strategies, Mail Strategies

How Can You Change “It Depends” To “For Sure”?  And the answer is....

Posted by Erica Waasdorp on 02/2018

Metrics!

Read More

Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018

KNOW YOUR NUMBERS - HIT YOUR GOALS

Read More

Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks

State of the Fundraising Union

Posted by Caity Craver on 01/2018

Tonight the US President will deliver the State of the Union address. 

If you had to stand before a constituency of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’? 

Here’s my outline. (please add your own standing ovations and forced tears when needed.)

Read More

Topics: Lifetime Value, Retention, Trends, Action Strategies, benchmarks

Join the Movement! Subscribe to receive must-have fundraising insight.

Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

Recent Posts