Donor Insight. Fundraising Action.

Fundraisers and Finance

Posted by Ben Miller on 06/2018

I was looking over a client’s budget recently, and something struck me as I was reviewing their acquisition numbers. It started with a relatively simple question. Why are you only budgeting to bring in 8,000 new donors?

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Topics: Lifetime Value, New Donor Acquistion, Revenue, Reactivation, Lapsed Donors, Action Strategies, benchmarks

First Quarter 2018 Donations Are Down

Posted by Ben Miller on 05/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results aren’t good. At DonorTrends, we keep a close eye on FEP trends. It is the most important industry benchmark, representing more than 17,000 organizations. These transactions make up the Growth in Giving database [GiG]. This is the biggest database of its kind and provides organizations across the sector benchmarks to gauge their own progress.

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Topics: Donor Retention, Retention, Retention Rate, Fundraising Effectiveness Project, FEP, Action Strategies, benchmarks

The Results Are In... Fundraising in 2017.

Posted by Ben Miller on 04/2018

For the first time the non-profit sector is able to track fundraising performance throughout the course of the year.  The Fundraising Effectiveness Project is now producing quarterly reports that give us real time data on what is happening across 9,179 organizations.  In 2017 these quarterly reports allowed us to track the impact from some major fundraising events like the slew of disasters we saw in the third quarter to the tax reform passed at the very end of the year.

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Topics: Donor Retention, Revenue, Retention, Fundraising Effectiveness Project, FEP, benchmarks

Analysis vs Reporting vs Data-Driven Fundraising

Posted by Ben Miller on 03/2018

What's the difference between reporting and analysis? According to Salesforce, reporting is answering the question, "What is happening?" and analysis is answering the question, "Why is it happening?"  (You can read more about it in this blog post. ) While this is a good distinction, I don't think most people are much concerned with this nuance.  We all try to answer both of these questions when looking at a report.  The natural next step, after figuring out what is happening, is to figure out why.

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Topics: Trends, Action Strategies, Mail Strategies

Raising More By Mailing Less

Posted by Pia Payne on 02/2018

(Join us for two program sessions at the DMA Nonprofit Federation this week in DC.)

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Topics: Donor Retention, mid-level upgrade, Fundraising Strategies, Revenue, Retention, Action Strategies, Mail Strategies

How Can You Change “It Depends” To “For Sure”?  And the answer is....

Posted by Erica Waasdorp on 02/2018

Metrics!

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Topics: Donor Retention, Lifetime Value, mid-level upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Retention, Trends, Lapsed, Lapsed Donors, Action Strategies, benchmarks

Analytic Clinic - Coming to Chicago!

Posted by Pia Payne on 02/2018

KNOW YOUR NUMBERS - HIT YOUR GOALS

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Topics: Donor Retention, Lifetime Value, New Donor Acquistion, mid-level upgrade, major donor upgrade, donor upgrading, Fundraising Strategies, Upgrade Strategies, Major Donor Pipeline, Retention, Retention Rate, Trends, Major Donors, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies, benchmarks

State of the Fundraising Union

Posted by Caity Craver on 01/2018

Tonight the US President will deliver the State of the Union address. 

If you had to stand before a constituency of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’? 

Here’s my outline. (please add your own standing ovations and forced tears when needed.)

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Topics: Lifetime Value, Retention, Trends, Action Strategies, benchmarks

All Donors Are Not Created Equal

Posted by Ben Miller on 01/2018

Right now, many organizations are pulling together year-end numbers to see if they hit their fundraising goals in December.  

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Topics: Annual Fund, Year End Strategy, Revenue, Trends

2017 Fundraising Year in Review

Posted by Ben Miller on 12/2017

For many of us, this last week of the year is a time when things slow down.  Whether you're traveling for the holidays, taking off a few hours early, or - even if you are working your standard work week - a lot of the world just seems to operate at a warm-up speed, as opposed to full-throttle.  This is not the case, however, when it comes to donations.  More donations will come in over this last week than at any other time throughout the year.   For 2017, nonprofit organizations have a lot riding on just how much of a surge we'll see in year-end donations.

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Topics: Year End Strategy, Revenue, Trends, Fundraising Effectiveness Project, FEP

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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