Roger wrote a piece (The Same Old Santa) on the Agitator about an appeal that has not changed year over year for the last 22 years and was applauding this. The reason for the praise is that this creative was a masterpiece and did not need to be tinkered with. He was suggesting that many do not abide by the “If it ain’t broke, don’t fix it” adage, because of their desire to continually make changes.
Thanksgiving is upon us, a time of year when we reflect upon those things in our lives that we are grateful for. From a nonprofit professional standpoint, I’d like to give thanks to The Growth in Giving’s Fundraising Effectiveness Project (FEP.)
The Fundraising Effectiveness Project released its third quarter Quarterly Fundraising Report and there are some disturbing trends that we all need to pay attention to. The headlines are pretty startling:
Yesterday on the Agitator, Roger wrote a post "But, It's Not Industry Standard." This post reminded me of the greek hedgehog parable. "The fox knows many things, but the hedgehog knows one big thing." The basic premise is that the clever fox attempts to catch the hedgehog using a variety of strategies. After hiding, sneaking, pouncing, and chasing the fox is not successful. The one big thing the hedgehog knows is how to defend itself.
Topics: Fundraising Strategies