Donor Insight. Fundraising Action.

Fundraisers: once you get a donor inside the envelope, how would you rank the importance of these package components:

Topics: mid-level upgrade, Moves Management, Upgrade Strategies, Mail Strategies, Ask Strings, Ask Strategies, Behavioral Science

60% of all fundraising revenue is raised over the next few months.   What is your strategy during the 'season of giving' to upgrade donors?  If you don't have one, now is the time to create one. 

Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Upgrade Strategies, Major Donor Pipeline, Major Donors, Action Strategies

The last of the Five Vital Fundraising Benchmarks is Donor File Growth.  But  “last” sure doesn’t mean least important.  In fact, it’s an essential metric for spotting trouble ahead.

Topics: Retention, benchmarks, donor file growth, The Growth Score

The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who’ve stopped their support are long gone.

Topics: Retention, Retention Rate, benchmarks

“How are we doing?”

Topics: Revenue, Fundraising Effectiveness Project, benchmarks, fundraising revenue trends, growth in giving

Over the years working with hundreds of organizations, we’ve developed a genuine respect for what makes each organization a bit different in terms of culture and operational approach.

Topics: major donor upgrade, Moves Management, Upgrade Strategies, Major Donor Pipeline, Major Donors, Action Strategies, benchmarks

Fundraising Metrics That Matter #1: Donor Lifetime Value

Topics: Lifetime Value, Revenue, Trends, benchmarks

On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].

Topics: New Donor Acquistion, Fundraising Strategies, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies

A couple of weeks ago, we talked about Cost and Profit centers.  One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center.  Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.

Topics: Lifetime Value, New Donor Acquistion, Fundraising Strategies, Revenue, Budgeting, Reactivation, Action Strategies, benchmarks, Mail Strategies