Donor Insight. Fundraising Action.

Caity Craver

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Fundraising Football Kickoff

Posted by Caity Craver on 09/2018

I've waited  213 days for tonight.

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Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Fundraising Strategies, Upgrade Strategies, Major Donors, Ask Strategies

Strings Attached.

Posted by Caity Craver on 08/2018

Fundraisers: once you get a donor inside the envelope, how would you rank the importance of these package components:

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Topics: mid-level upgrade, Moves Management, Upgrade Strategies, Mail Strategies, Ask Strings, Ask Strategies, Behavioral Science

3 Year End Donor Upgrade Action Steps

Posted by Caity Craver on 08/2018

60% of all fundraising revenue is raised over the next few months.   What is your strategy during the 'season of giving' to upgrade donors?  If you don't have one, now is the time to create one. 

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Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Upgrade Strategies, Major Donor Pipeline, Major Donors, Action Strategies

Top 10 Fundraising Stats

Posted by Caity Craver on 08/2018

One of my favorite conferences of the year is the Bridge Conference.   In 2006, the AFP DC and DMAW joined forces to build the bridge between traditional fundraisers and their direct marketing counterparts. 

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Fundraising Metrics that Matter #5: Donor File Growth

Posted by Caity Craver on 07/2018

The last of the Five Vital Fundraising Benchmarks is Donor File Growth.  But  “last” sure doesn’t mean least important.  In fact, it’s an essential metric for spotting trouble ahead.

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Topics: Retention, benchmarks, donor file growth, The Growth Score

Metrics That Matter #4:  Donor Retention

Posted by Caity Craver on 07/2018

The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who’ve stopped their support are long gone.

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Topics: Retention, Retention Rate, benchmarks

Fundraising Metrics That Matter #3: Change in Revenue

Posted by Caity Craver on 07/2018

“How are we doing?”

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Topics: Revenue, Fundraising Effectiveness Project, benchmarks, fundraising revenue trends, growth in giving

Fundraising Metrics That Matter #2:  Average Gift

Posted by Caity Craver on 07/2018

Over the years working with hundreds of organizations, we’ve developed a genuine respect for what makes each organization a bit different in terms of culture and operational approach.

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Topics: major donor upgrade, Moves Management, Upgrade Strategies, Major Donor Pipeline, Major Donors, Action Strategies, benchmarks

Fundraising Metrics That Matter #1: Donor Lifetime Value

Posted by Caity Craver on 07/2018

Fundraising Metrics That Matter #1: Donor Lifetime Value

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Topics: Lifetime Value, Revenue, Trends, benchmarks

State of the Fundraising Union

Posted by Caity Craver on 01/2018

Tonight the US President will deliver the State of the Union address. 

If you had to stand before a constituency of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’? 

Here’s my outline. (please add your own standing ovations and forced tears when needed.)

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Topics: Lifetime Value, Retention, Trends, Action Strategies, benchmarks

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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