Donor Insight. Fundraising Action.

Top 10 Fundraising Stats

Posted by Caity Craver on 08/2018

One of my favorite conferences of the year is the Bridge Conference.   In 2006, the AFP DC and DMAW joined forces to build the bridge between traditional fundraisers and their direct marketing counterparts. 

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Fundraising Metrics that Matter #5: Donor File Growth

Posted by Caity Craver on 07/2018

The last of the Five Vital Fundraising Benchmarks is Donor File Growth.  But  “last” sure doesn’t mean least important.  In fact, it’s an essential metric for spotting trouble ahead.

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Topics: Retention, benchmarks, donor file growth, The Growth Score

Metrics That Matter #4:  Donor Retention

Posted by Caity Craver on 07/2018

The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who’ve stopped their support are long gone.

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Topics: Retention, Retention Rate, benchmarks

Fundraising Metrics That Matter #3: Change in Revenue

Posted by Caity Craver on 07/2018

“How are we doing?”

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Topics: Revenue, Fundraising Effectiveness Project, benchmarks, fundraising revenue trends, growth in giving

Fundraising Metrics That Matter #2:  Average Gift

Posted by Caity Craver on 07/2018

Over the years working with hundreds of organizations, we’ve developed a genuine respect for what makes each organization a bit different in terms of culture and operational approach.

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Topics: major donor upgrade, Moves Management, Upgrade Strategies, Major Donor Pipeline, Major Donors, Action Strategies, benchmarks

Fundraising Metrics That Matter #1: Donor Lifetime Value

Posted by Caity Craver on 07/2018

Fundraising Metrics That Matter #1: Donor Lifetime Value

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Topics: Lifetime Value, Revenue, Trends, benchmarks

What To Expect When You're Investing

Posted by Ben Miller on 06/2018

On average, half of a donor file is made up of new and reactivated donors. [the other half from existing donors that renew their support].

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Topics: New Donor Acquistion, Fundraising Strategies, Budgeting, Reactivation, Lapsed, Lapsed Donors, Action Strategies

What to Expect When You're Fundraising

Posted by Ben Miller on 06/2018

A couple of weeks ago, we talked about Cost and Profit centers.  One practical solution offered was to separate the acquisition / reactivation budget into it's own cost center from the house file development budget which should become it's own profit center.  Instead of looking at both of these together as a profit center. Today we are going to talk about the house file consisting of any donor that has made a donation over the last two years.

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Topics: Lifetime Value, New Donor Acquistion, Fundraising Strategies, Revenue, Budgeting, Reactivation, Action Strategies, benchmarks, Mail Strategies

How to Build an Investment Minded NonProfit

Posted by Ben Miller on 06/2018

Our money is on you. 

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Topics: Lifetime Value, New Donor Acquistion, Fundraising Strategies, Revenue, Trends, Budgeting, Action Strategies, Mail Strategies

Fundraisers and Finance

Posted by Ben Miller on 06/2018

I was looking over a client’s budget recently, and something struck me as I was reviewing their acquisition numbers. It started with a relatively simple question. Why are you only budgeting to bring in 8,000 new donors?

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Topics: Lifetime Value, New Donor Acquistion, Revenue, Reactivation, Lapsed Donors, Action Strategies, benchmarks

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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