Donor Insight. Fundraising Action.

Quarterly fundraising report is grim

Posted by Ben Miller on 09/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.  

Bottom-line, response and revenue are down compared to the same time in 2017.

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Topics: benchmarks, FEP, Retention Rate, Retention, Donor Retention, Fundraising Effectiveness Project, Action Strategies

Fundraising Football Kickoff

Posted by Caity Craver on 09/2018

I've waited  213 days for tonight.

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Topics: Ask Strategies, Major Donors, Moves Management, donor upgrading, Upgrade Strategies, Fundraising Strategies, mid-level upgrade, major donor upgrade, Lifetime Value

Strings Attached.

Posted by Caity Craver on 08/2018

Fundraisers: once you get a donor inside the envelope, how would you rank the importance of these package components:

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Topics: Mail Strategies, Moves Management, Upgrade Strategies, mid-level upgrade, Ask Strings, Ask Strategies, Behavioral Science

3 Year End Donor Upgrade Action Steps

Posted by Caity Craver on 08/2018

60% of all fundraising revenue is raised over the next few months.   What is your strategy during the 'season of giving' to upgrade donors?  If you don't have one, now is the time to create one. 

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Topics: Action Strategies, Major Donors, Upgrade Strategies, Moves Management, major donor upgrade, Lifetime Value, mid-level upgrade, Major Donor Pipeline, donor upgrading

Top 10 Fundraising Stats

Posted by Caity Craver on 08/2018

One of my favorite conferences of the year is the Bridge Conference.   In 2006, the AFP DC and DMAW joined forces to build the bridge between traditional fundraisers and their direct marketing counterparts. 

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Fundraising Metrics that Matter #5: Donor File Growth

Posted by Caity Craver on 07/2018

The last of the Five Vital Fundraising Benchmarks is Donor File Growth.  But  “last” sure doesn’t mean least important.  In fact, it’s an essential metric for spotting trouble ahead.

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Topics: benchmarks, Retention, donor file growth, The Growth Score

Metrics That Matter #4:  Donor Retention

Posted by Caity Craver on 07/2018

The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who’ve stopped their support are long gone.

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Topics: Retention Rate, Retention, benchmarks

Fundraising Metrics That Matter #3: Change in Revenue

Posted by Caity Craver on 07/2018

“How are we doing?”

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Topics: benchmarks, Fundraising Effectiveness Project, Revenue, fundraising revenue trends, growth in giving

Fundraising Metrics That Matter #2:  Average Gift

Posted by Caity Craver on 07/2018

Over the years working with hundreds of organizations, we’ve developed a genuine respect for what makes each organization a bit different in terms of culture and operational approach.

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Topics: benchmarks, Action Strategies, Major Donors, Major Donor Pipeline, Moves Management, Upgrade Strategies, major donor upgrade

Fundraising Metrics That Matter #1: Donor Lifetime Value

Posted by Caity Craver on 07/2018

Fundraising Metrics That Matter #1: Donor Lifetime Value

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Topics: benchmarks, Revenue, Trends, Lifetime Value

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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