Donor Insight. Fundraising Action.

You have two choices

Posted by Corky Miller on 03/2019

Whatever challenge you face – managing your task list, exercising 4x / week, or retaining donors – you always have two choices.

Door 1:  Stay the same

Door 2: 

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Topics: Donor Retention, mid-level upgrade, Predictive Analyics, DonorScores

Where Have All the Donors Gone

Posted by Ben Miller on 03/2019

WARNING:  2018’s fundraising totals saw the largest year- over- year decline in the last five years.

That’s the conclusion of The Fundraising Effectiveness Project and its just-released 4th Quarter Fundraising Report.  The  results are a concerning.  The number of donors declined -4.5% compared to 2017— the largest decline in 5 years.  

It’s not all bad news.  

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Topics: Retention Rate, Fundraising Effectiveness Project, fundraising revenue trends, donor file growth, fundraising metrics

State of the Fundraising Union

Posted by Caity Craver on 02/2019

Tonight the US President will deliver the State of the Union address.

If you had to stand before an assembly of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?

Here’s my outline (please add your own standing ovations and forced tears when needed:)

The State of the Fundraising Union is

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Topics: Donor Retention, Fundraising Strategies, Trends, growth in giving

Rubber bands and Donor Retention

Posted by Caity Craver on 01/2019

I'm trying to drink a gallon of water a day. Quite a feat for a gal whose primary hydration source was coffee or diet coke. 

Guzzling 128 fl oz of H2O wasn't easy [at first]. Hydration benefits aside, I needed a way to motivate myself and track progress. The solution:

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Topics: Lifetime Value, benchmarks, donor file growth, fundraising metrics

4 Last Minute Tips to Improve Year End Fundraising

Posted by Ben Miller on 12/2018

The year is coming to a close and for many direct response campaigns it may seem that there is nothing more that can be done at this point. The audience has been selected, data pulled, creative written, and mail dropped, and all that is left to do is sit and wait. However, it is not too late to make an impact on year end fundraising. There are still plenty of opportunities to reach your donors, e-mail, digital advertising, telephone, or even a face to face meeting.

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Topics: Year End Strategy, Upgrade Strategies, Major Donors, Action Strategies, Ask Strings, Ask Strategies

Don't Call It a Comeback

Posted by Ben Miller on 11/2018

Did you hear that faint sound?  It was Chicken Little breathing a sigh of relief.   When Q2 ended, the sky seemed to be falling.  Donor retention and revenue were down.  Long term impact of tax reform loomed over every fundraiser's halo. Today, Chicken Little and fundraisers across the land are smiling again.   The Fundraising Effectiveness Project released a favorable 3rd Quarter Fundraising Report.  Can we call it a comeback?

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Topics: mid-level upgrade, Major Donor Pipeline, Revenue, Retention, Trends, Fundraising Effectiveness Project, FEP, Major Donors, fundraising revenue trends, growth in giving

Your Fundraising Plan Isn't My Mom's Gravy

Posted by Ben Miller on 11/2018

It is that time of year again. There is a lot I look forward to on Thanksgiving, from getting together with family to watching football and eating turkey, but the thing I look forward to most of all is gravy. You may not hold this condiment in as high regard as I do, but that is only because you have never tasted my mom's gravy. 

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Topics: Fundraising Strategies, Budgeting, Action Strategies, Mail Strategies

Quarterly fundraising report is grim

Posted by Ben Miller on 09/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.  

Bottom-line, response and revenue are down compared to the same time in 2017.

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Topics: Donor Retention, Retention, Retention Rate, Fundraising Effectiveness Project, FEP, Action Strategies, benchmarks

Fundraising Football Kickoff

Posted by Caity Craver on 09/2018

I've waited  213 days for tonight.

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Topics: Lifetime Value, mid-level upgrade, major donor upgrade, donor upgrading, Moves Management, Fundraising Strategies, Upgrade Strategies, Major Donors, Ask Strategies

Strings Attached.

Posted by Caity Craver on 08/2018

Fundraisers: once you get a donor inside the envelope, how would you rank the importance of these package components:

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Topics: mid-level upgrade, Moves Management, Upgrade Strategies, Mail Strategies, Ask Strings, Ask Strategies, Behavioral Science

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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