Donor Insight. Fundraising Action.

4 Last Minute Tips to Improve Year End Fundraising

Posted by Ben Miller on 12/2018

The year is coming to a close and for many direct response campaigns it may seem that there is nothing more that can be done at this point. The audience has been selected, data pulled, creative written, and mail dropped, and all that is left to do is sit and wait. However, it is not too late to make an impact on year end fundraising. There are still plenty of opportunities to reach your donors, e-mail, digital advertising, telephone, or even a face to face meeting.

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Topics: Ask Strategies, Ask Strings, Action Strategies, Major Donors, Upgrade Strategies, Year End Strategy

Don't Call It a Comeback

Posted by Ben Miller on 11/2018

Did you hear that faint sound?  It was Chicken Little breathing a sigh of relief.   When Q2 ended, the sky seemed to be falling.  Donor retention and revenue were down.  Long term impact of tax reform loomed over every fundraiser's halo. Today, Chicken Little and fundraisers across the land are smiling again.   The Fundraising Effectiveness Project released a favorable 3rd Quarter Fundraising Report.  Can we call it a comeback?

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Topics: growth in giving, fundraising revenue trends, FEP, Fundraising Effectiveness Project, Major Donors, Revenue, Trends, Retention, Major Donor Pipeline, mid-level upgrade

Your Fundraising Plan Isn't My Mom's Gravy

Posted by Ben Miller on 11/2018

It is that time of year again. There is a lot I look forward to on Thanksgiving, from getting together with family to watching football and eating turkey, but the thing I look forward to most of all is gravy. You may not hold this condiment in as high regard as I do, but that is only because you have never tasted my mom's gravy. 

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Topics: Mail Strategies, Action Strategies, Budgeting, Fundraising Strategies

Quarterly fundraising report is grim

Posted by Ben Miller on 09/2018

The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.  

Bottom-line, response and revenue are down compared to the same time in 2017.

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Topics: benchmarks, FEP, Retention Rate, Retention, Donor Retention, Fundraising Effectiveness Project, Action Strategies

Fundraising Football Kickoff

Posted by Caity Craver on 09/2018

I've waited  213 days for tonight.

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Topics: Ask Strategies, Major Donors, Moves Management, donor upgrading, Upgrade Strategies, Fundraising Strategies, mid-level upgrade, major donor upgrade, Lifetime Value

Strings Attached.

Posted by Caity Craver on 08/2018

Fundraisers: once you get a donor inside the envelope, how would you rank the importance of these package components:

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Topics: Mail Strategies, Moves Management, Upgrade Strategies, mid-level upgrade, Ask Strings, Ask Strategies, Behavioral Science

3 Year End Donor Upgrade Action Steps

Posted by Caity Craver on 08/2018

60% of all fundraising revenue is raised over the next few months.   What is your strategy during the 'season of giving' to upgrade donors?  If you don't have one, now is the time to create one. 

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Topics: Action Strategies, Major Donors, Upgrade Strategies, Moves Management, major donor upgrade, Lifetime Value, mid-level upgrade, Major Donor Pipeline, donor upgrading

Top 10 Fundraising Stats

Posted by Caity Craver on 08/2018

One of my favorite conferences of the year is the Bridge Conference.   In 2006, the AFP DC and DMAW joined forces to build the bridge between traditional fundraisers and their direct marketing counterparts. 

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Fundraising Metrics that Matter #5: Donor File Growth

Posted by Caity Craver on 07/2018

The last of the Five Vital Fundraising Benchmarks is Donor File Growth.  But  “last” sure doesn’t mean least important.  In fact, it’s an essential metric for spotting trouble ahead.

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Topics: benchmarks, Retention, donor file growth, The Growth Score

Metrics That Matter #4:  Donor Retention

Posted by Caity Craver on 07/2018

The days of the seemingly infinite pool of new donors available to quickly and inexpensively replace those who’ve stopped their support are long gone.

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Topics: Retention Rate, Retention, benchmarks

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Fundraising Facts, Stats, Tips, and Tactics for brillant marketers [like you!]

Fundraising Superhero,

We know how many capes you have to wear. Fighting the good fight, trying to raise money to fund critical programs. We're here to help. We're using this space to collect tips and trends that will help strengthen your fundraising superpowers.  Together, we'll fight Fundraising Foes like donor attrition, downgrading, and rising costs. 

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