Overall Donations and New Donor Retention is Down in 2016 - and continuing in a downward spiral!
Thanksgiving is upon us, a time of year when we reflect upon those things in our lives that we are grateful for. From a nonprofit professional standpoint, I’d like to give thanks to The Growth in Giving’s Fundraising Effectiveness Project (FEP.)
The Fundraising Effectiveness Project released its third quarter Quarterly Fundraising Report and there are some disturbing trends that we all need to pay attention to. The headlines are pretty startling:
Yesterday on the Agitator, Roger wrote a post "But, It's Not Industry Standard." This post reminded me of the greek hedgehog parable. "The fox knows many things, but the hedgehog knows one big thing." The basic premise is that the clever fox attempts to catch the hedgehog using a variety of strategies. After hiding, sneaking, pouncing, and chasing the fox is not successful. The one big thing the hedgehog knows is how to defend itself.
Topics: Fundraising Strategies