The year is coming to a close and for many direct response campaigns it may seem that there is nothing more that can be done at this point. The audience has been selected, data pulled, creative written, and mail dropped, and all that is left to do is sit and wait. However, it is not too late to make an impact on year end fundraising. There are still plenty of opportunities to reach your donors, e-mail, digital advertising, telephone, or even a face to face meeting.
Did you hear that faint sound? It was Chicken Little breathing a sigh of relief. When Q2 ended, the sky seemed to be falling. Donor retention and revenue were down. Long term impact of tax reform loomed over every fundraiser's halo. Today, Chicken Little and fundraisers across the land are smiling again. The Fundraising Effectiveness Project released a favorable 3rd Quarter Fundraising Report. Can we call it a comeback?
It is that time of year again. There is a lot I look forward to on Thanksgiving, from getting together with family to watching football and eating turkey, but the thing I look forward to most of all is gravy. You may not hold this condiment in as high regard as I do, but that is only because you have never tasted my mom's gravy.
The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.
Bottom-line, response and revenue are down compared to the same time in 2017.
Fundraisers: once you get a donor inside the envelope, how would you rank the importance of these package components:
One of my favorite conferences of the year is the Bridge Conference. In 2006, the AFP DC and DMAW joined forces to build the bridge between traditional fundraisers and their direct marketing counterparts.
The last of the Five Vital Fundraising Benchmarks is Donor File Growth. But “last” sure doesn’t mean least important. In fact, it’s an essential metric for spotting trouble ahead.