Tonight President Trump will deliver the State of the Union address.
Whatever challenge you face – managing your task list, exercising 4x / week, or retaining donors – you always have two choices.
Door 1: Stay the same
WARNING: 2018’s fundraising totals saw the largest year- over- year decline in the last five years.
That’s the conclusion of The Fundraising Effectiveness Project and its just-released 4th Quarter Fundraising Report. The results are a concerning. The number of donors declined -4.5% compared to 2017— the largest decline in 5 years.
It’s not all bad news.
Tonight the US President will deliver the State of the Union address.
If you had to stand before an assembly of marketing and fundraising professionals, how would you report on the ‘State of the Fundraising Union’?
Here’s my outline (please add your own standing ovations and forced tears when needed:)
The State of the Fundraising Union is
I'm trying to drink a gallon of water a day. Quite a feat for a gal whose primary hydration source was coffee or diet coke.
Guzzling 128 fl oz of H2O wasn't easy [at first]. Hydration benefits aside, I needed a way to motivate myself and track progress. The solution:
The year is coming to a close and for many direct response campaigns it may seem that there is nothing more that can be done at this point. The audience has been selected, data pulled, creative written, and mail dropped, and all that is left to do is sit and wait. However, it is not too late to make an impact on year end fundraising. There are still plenty of opportunities to reach your donors, e-mail, digital advertising, telephone, or even a face to face meeting.
Did you hear that faint sound? It was Chicken Little breathing a sigh of relief. When Q2 ended, the sky seemed to be falling. Donor retention and revenue were down. Long term impact of tax reform loomed over every fundraiser's halo. Today, Chicken Little and fundraisers across the land are smiling again. The Fundraising Effectiveness Project released a favorable 3rd Quarter Fundraising Report. Can we call it a comeback?
It is that time of year again. There is a lot I look forward to on Thanksgiving, from getting together with family to watching football and eating turkey, but the thing I look forward to most of all is gravy. You may not hold this condiment in as high regard as I do, but that is only because you have never tasted my mom's gravy.
The Quarterly Fundraising Effectiveness Project report was released this week and results are not looking good.
Bottom-line, response and revenue are down compared to the same time in 2017.