Simple.  Visual.  Actionable.

Your Fundraising Vital Signs and Recommendations ...

... delivered in minutes.

Performance Audit of Key Metrics / Vital Signs / Recommendations
Called the “The GPS of Fundraising”, your MAAP report is a 5 Fiscal Year Audit ready in minutes. 
You can create this report on your own - or complete the form and your DonorTrends team will create it for you - without charge. 
Impress your Board.  Impress your boss.  Best of all, improve the bottom line.
MAAP Donor Pyramid DonorTrends
The easy-to-understand graphics give you access to must-have donor retention and revenue metrics:
  • Revenue Dashboard with sector benchmarks
  • Revenue Distribution [Your Giving Pyramid]
  • Overall Retention Rate
  • Retention DonorDashboard with sector benchmarks
  • Leaky Bucket
  • 5 Year Revenue trends
  • 5 year File Growth trends
  • Donor LifeTime Value
  • First Year / Multi Year Retention trends
  • Lapsed Reactivation Rates
  • Upgrade Analysis
  • Donor Value [ Rev / Donor & Avg Gift & Gifts / donor]
PLUS ... your Audit comes with a custom Fundraising Action Plan tailored specifically for your organization.

Fundraising_FootballTurn donor data into fundraising action.

Your customized action plan gives you a step by step guide to increasing revenue, retention, and reactivation.

  • Calculate the impact of increasing retention.
  • Identify donors likely to upgrade.
  • Find donors who can give monthly.
  • Uncover donors you should contact less.

Fundraising performance reporting starts here.  You're going to love the MAAP report.  Two ways to get started:

Option #1:  Complete the form and we'll connect with you about creating your report for you.  Without charge.

Option #2:  DIY:  calculate your metrics and create a Fundraising Audit and Action Plan on your own.  Get started in minutes.