Simple.  Visual.  Actionable.

Improve Your Fundraising Today!


Turn Your Data into Donations

We all know that data is one of our biggest assets, but do you know how to unlock that value? Our customers on average yield a 500% return on their investment in DonorTrends. 
Try it today for free!
  • No obligations.
  • No credit card required.
  • Nothing to lose .
What You Get With DonorTrends
Performance Audit of Key Metrics / Vital Signs / Recommendations
Called the “The GPS of Fundraising”, your MAAP report is a 5 Fiscal Year Audit ready in minutes. 
Impress your Board.  Impress your boss.  Best of all, improve the bottom line.
MAAP Donor Pyramid DonorTrends
The easy-to-understand graphics give you access to must-have donor retention and revenue metrics:
  • Revenue Dashboard with sector benchmarks
  • Revenue Distribution [Your Giving Pyramid]
  • Overall Retention Rate
  • Retention DonorDashboard with sector benchmarks
  • Leaky Bucket
  • 5 Year Revenue trends
  • 5 year File Growth trends
  • Donor LifeTime Value
  • First Year / Multi Year Retention trends
  • Lapsed Reactivation Rates
  • Upgrade Analysis
  • Donor Value [ Rev / Donor & Avg Gift & Gifts / donor]
PLUS ... your Audit comes with a custom Fundraising Action Plan tailored specifically for your organization.

Fundraising_FootballTurn donor data into fundraising action.

Your customized action plan gives you a step by step guide to increasing revenue, retention, and reactivation.


  • Calculate the impact of increasing retention.
  • Identify donors likely to upgrade.
  • Find donors who can give monthly.
  • Uncover donors you should contact less.

Fundraising performance reporting starts here.  You're going to love the MAAP report.  Two ways to get started:

Option #1:  Complete the form and we'll connect with you about creating your report for you.  Without charge.

Option #2:  DIY:  calculate your metrics and create a Fundraising Audit and Action Plan on your own.  Get started in minutes.